UP Govt Sets Up 543 Prerna SARAS Stores To Take Rural Women's Products From Local To Global Markets

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AI-generated summary of the coverage listed below: The Uttar Pradesh government has opened 543 Prerna SARAS retail outlets across the state to help women’s self‑help group products reach national and international buyers. The initiative, launched under Chief Minister Yogi Adityanath, also includes online and offline marketing platforms for more than 3,000 items. The move aims to boost rural entrepreneurship, increase incomes for women, and integrate local crafts into larger supply chains. QUOTE: "Women of Uttar Pradesh will now take on leading companies in the global market." — Free Press Journal

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