ICC Targets China for 500 Million New Cricket Fans
Published
AI-generated summary of the coverage listed below: The International Cricket Council has identified China as a key growth market, aiming to attract 500 million new viewers. With a population of 1.4 billion, China offers a large audience base. The ICC also notes steady progress by China’s women’s cricket team.
Covered by 1 outlet across the spectrum: 0% left, 100% center, 0% right.
Who is covering this story
- Center (1): Deccan Herald
Sources
- Cricket in China? ICC eyes massive fan potential — Deccan Herald (center)