Maharashtra FDA Commissioner Tukaram Mundhe says, “Shah Rukh Khan, Ajay Devgn and Tiger Shroff not shielded by celebrity status in Vimal ad case”
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AI-generated summary of the coverage listed below: The Maharashtra Food and Drug Administration has issued show‑cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff for their roles in a Vimal Elaichi advertisement that the department claims is a surrogate promotion. The notices were sent after the FDA determined the ad violated advertising regulations. The case highlights the agency’s stance that celebrity status does not exempt individuals from compliance with food and drug advertising rules. QUOTE: "Shah Rukh Khan, Ajay Devgn and Tiger Shroff not shielded by celebrity status in Vimal ad case" — Maharashtra FDA Commissioner Tukaram Mundhe
Covered by 4 outlets across the spectrum: 0% left, 75% center, 25% right.
Who is covering this story
- Center (3): Bollywood Hungama, Filmfare, The New Indian Express
- Right-leaning (1): Swarajya
Sources
- The Elaichi Defence and Lessons from Al Capone — Swarajya (right-leaning)
- Maharashtra FDA Commissioner Tukaram Mundhe says, “Shah Rukh Khan, Ajay Devgn and Tiger Shroff not shielded by celebrity status in Vimal ad case” — Bollywood Hungama (center)
- Tukaram Mundhe On Shah Rukh Khan Ajay Devgn and Tiger Shroffâs Association With Vimal Ad — Filmfare (center)
- Maharashtra FDA warns action against Shah Rukh, Ajay Devgn, Tiger Shroff over pan masala ad — The New Indian Express (center)