Vimal Elaichi ad: Delhi HC order on Monday on plea to cancel notices to SRK, others

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AI-generated summary of the coverage listed below: On Monday the Delhi High Court dismissed a request from the makers of the Vimal Elaichi ad campaign to annul show‑cause notices issued by the Maharashtra Food and Drug Administration. The notices target brand ambassadors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over alleged misrepresentation in the advertisement. The court’s decision means the celebrities must respond to the FDA’s concerns, underscoring regulatory scrutiny of celebrity endorsements in India.

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