GIVA pulls down Kriti Sanon Rakhi ad after backlash
By United One News · AI-generated summary of 2 outlets' reporting
Published · Updated
AI-generated summary of the coverage listed below:
- Jewellery company GIVA removed a promotional video featuring actress Kriti Sanon tying a rakhi to a dog following a social media uproar.
- The ad, shown on multiple platforms, sparked accusations that it offended religious sentiments.
- GIVA stated it had taken the ad down promptly and reaffirmed its support for Sanon.
- The incident highlights the sensitivity of religious imagery in advertising and the rapid response required by brands to public concerns.
“We remain fully aligned with Kriti”
Covered by 3 outlets across the spectrum: 0% left, 100% center, 0% right.
How each side framed it
"We remain fully aligned with Kriti": Jewellery brand GIVA reacts after backlash over Kriti Sanon ad takedown
'Situation escalated': Jewellery brand explains why Kriti Sanon's Rakhi ad was taken down
Left-leaning outlets have under-covered this story. Of 3 outlets, only 2 are on the left of the spectrum.
Timeline
First reported by Deccan Herald on ; 3 articles from 2 outlets so far.
Who is covering this story
- Left-leaning (1): The New Indian Express
- Center (1): Deccan Herald
Sources
- 'Situation escalated': Jewellery brand explains why Kriti Sanon's Rakhi ad was taken down — Deccan Herald (center) ·
- "We remain fully aligned with Kriti": Jewellery brand GIVA reacts after backlash over Kriti Sanon ad takedown — The New Indian Express (left-leaning) ·
- Kriti Sanon's Rakhi ad sparks culture vs clothing debate as brand pulls campaign amid safety fears — The New Indian Express (left-leaning) ·