New Blood CEO says calling games immersive sims hurts sales
By United One News · AI-generated summary of 2 outlets' reporting
Published · Updated
AI-generated summary of the coverage listed below:
New Blood Interactive CEO Dave Oshry stated in October that using the immersive sim label is a poor strategy for marketing video games.
- New Blood publishes games like Gloomwood and Fallen Aces that are often described as immersive sims.
- The CEO indicated the term does not help sell these titles to consumers.
- Debate continues within the industry regarding the definition and usage of the genre label.
“It's not a good marketing term. And I don't think it helps.”
Covered by 2 outlets across the spectrum: 0% left, 100% center, 0% right.
How each side framed it
New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims
Timeline
First to report: Pc Gamer (); 2 articles from 2 outlets so far.
Who is covering this story
- Center (2): Pc Gamer, Rock Paper Shotgun
Sources
- New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims — Pc Gamer (center, AI-estimated) ·
- "System Shock and Deus Ex, they were RPGs. People called them RPGs": Gloomwood's publisher isn't too keen on using the term immersive sim despite it being one — Rock Paper Shotgun (center, AI-estimated) ·